Winning Pay Per Click Advertising
When you think of your pay-per-click ads appearing in the search engines, it is natural to assume that being listed in the top position is the best placement for success. Think again!
This is one of those point where what would seem to be the best but in reality is not. The reality is that people usually click on the ads in the middle or towards the bottom.
This is great news for you as it means you can save a lot of money on your bids.
You do not have to be listed first in search engines! Usually there is a significant gap between the first and second position bids for any ppc ads. This is where you save. Let others pay the top dollar to be listed first…or even second or third. By stretching you advertising dollar this way you will not only save money on your pay-per-click bill but you may very well get better traffic to your website by being further down the list of Google ads in the search engine. Go figure!
Use the Google adwords tools in your Adwords account to find out the top bids for the keywords you are using. The fastest way is to start with a bid of $50 and you will then see the first bid under that which is actually the current highest bid for that keyword. Keep entering the next lowest bid to see how much you must bid to be fifth or sixth on the list. Then bid on this amount. You will save a ton of money this way.
Another factior that can help you get better results with your Google Adwords campaigns is to study your competition. If you are using ppc to advertise an affiliate program and someone else is doing the same, study their landing pages. If they are running their ad on a regular basis, it means what they are doing is working…so you should study what they are doing.
Do these advertisers direct prospects to a pre-sell website or directly to the products they are marketing? This is where you usually can tell the difference from the beginners and the pros. Affiliate marketers who are more experienced have learned to use squeeze pages to capture contact information to build a list of prospects.
Hardly anyone will buy any product the first time they go to the website. Follow-up is very important to converting your pay-per-click traffic. If you did not capture email addresses, you cannot follow up with your prospects and convert them to buyers. If you send traffic directly to the product page, you will probably be losing hundreds and thousands of dollars every year. Setting up targted email advertising and capturing email addresses is simple and can make the difference between success and failure of your overall business.
Also if this is your first time signing up with a pay per click company like Google Adwords or Yahoo Search Marketing, remember to search for discount coupons for these companies. They usually have a promotional discount coupon codes for new advertisers and the bonus can give you additional credit to get traffic to your website. Here is a working Yahoo Search Marketing Coupon.
Download more Free tools, keyword research softwares and Ebook on Internet Marketing at Internet Marketing Guide website www.BOBmarketing.com